![]() The most important way to improve your brand tone of voice is by remembering to keep it consistent throughout your communications, as this is a vital component to strengthening your brand.Ī range of voices across different platforms will only result in mixed signals and mixed messages for your target audience. Just remember to keep the following in mind if you’re changing it: Consistency It can be improved and reworked to fit the rest of your branding. Try not to think of brand tone of voice as so concrete. ![]() The correct brand tone of voice can be rocket fuel for sales. It will influence how a customer connects with your brand, and ultimately if they want to buy into your brand or not. Your brand tone of voice should be an organisation-wide communication structure that strengthens your brand identity, and creating a concrete brand voice template will help to filter this through your company. You’ll also use your tone of voice in your branding deck, or when you’re presenting to prospective clients, customers, and investors.Įveryone in your company writes or speaks to people.Īnd every piece of communication creates a perception of your brand. Your tone of voice includes your advertising, your social media captions, your blog writing style, any customer communication, and your website copy. The brand voice you choose will help decide exactly how you communicate your brand messaging. Your brand tone of voice is there to provoke an emotive response from your customer, and build a connection with your target audience. So how does brand tone of voice differ from this? Now, we know how tone of voice when interacting with people makes us feel. ![]() The tiniest tweaks to a tone of voice can massively impact a person’s day. If the person serving you your daily coffee is especially cheerful and makes you laugh, it can totally make your morning and get you off to a good start. If someone at work says “I need to talk to you later” in a serious tone of voice – even if you know you’ve done nothing wrong, it can really put you on edge and have a negative impact on your day. It helps your brain decide what kind of exchange you’re having with this person, and how you’re going to react to it. The tone in which someone speaks to you causes an emotive response. Tone of voice affects our everyday life when we are interacting with others.
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