On the low end of that range, you can purchase a simple letter or a small, black-and-white postcard. Generally, direct mail marketing begins at around $.30 per piece and ranges up to $2.50 or more. Factors that influence the price include the type of mailing you select, the color choice, how quickly you need the mailings delivered, the number of recipients and the type of list you purchase. To point out why the opponent is not a good choiceĭirect mail marketing companies most often charge on a per-piece basis.To explain the candidate's positions on important issues.To introduce the candidate to voters and provide biographical information.The goal of political direct mail marketing should be one of the following: Most political direct mail comes in the form of fliers or postcards. There are standard letters, greeting cards, fliers and postcards. Political Direct Mail Marketing Average Costs #ĭirect mail, also known as bulk mailing, comes in a variety of forms. And voters can walk away from a commercial, but they'll always check the mail. Use the lists to create mailings that highlight certain issues for families with young children and other issues for senior citizens.ĭirect mail campaigns cost far less than TV ads. Or, purchase a mailing list by party affiliation, age, income or education level. For local campaigns, send mail exclusively to voters in your district. Unlike TV advertisements, direct mail campaigns can be targeted to specific groups of voters. Use Our Free Service and Find Direct Mail Marketing Companies Near YouĬ note: Need a direct mail marketing solution at an affordable price? Fill out the 30 second questionnaire below and our direct mail marketing service partners will send you free price quotes.ĭirect mail marketing is one of the most effective ways to reach potential voters.Tips for a Successful Political Direct Mail Marketing Campaign.Political Direct Mail Marketing Average Costs.
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